The insight behind Betterplace comes from Tahrir Square in Cairo, where the cofounders spent much of 2011. We were fascinated by the ability of hundreds of thousands of citizens to self-organize with no organization to tell them what to do. These networks of distributed action can reshape the politics of every country where citizens have access to the internet.
But Egypt also showed how fragile these networks can be. So we set out to find a way to keep citizens mobilized by unlocking the individual motivations of each person to stay involved. Over the next six years, we worked with human rights activists in the Middle East, East Asia and Latin America mobilizing millions of their fellow citizens for lasting change.
Once we were confident of our solution, we left our respective careers to make Betterplace a reality. Betterplace was incorporated in 2016 in Canada.
CO-FOUNDER and CEO
CO-FOUNDER and PRESIDENT